Armand de Leon - AlfaParf Education Team
Armand has dedicated his life to the sophisticated art of hair design. Drawn to the Vidal Sassoon ideology for cutting and coloring hair, Armand joined the company in 1998. He received extensive training at the Sassoon Academy in Santa Monica, CA, an did apprenticeship in Scottsdale, AZ, before moving to Beverly Hills as a Creative Director for Vidal Sassoon.
Armand would spend fifteen years as a Beverly Hills Creative Director for the Vidal Sassoon Academy training and motivating strong, creative stylists in New York, Beverly Hills, London, Miami and Santa Monica. During his tenure with Vidal Sassoon he acquired a large fan base, received a wide variety of accolades in local and national media and also became the late icon’s personal stylist and friend.
Driven by a professional and personal obligation to help the people of his hometown become fashion forward, Armand returned to El Paso. He now shares his talents with his strong client base in El Paso as well as Beverly Hills representing the Alfaparf color & retail line.