Illuminate, brighten, and replenish blonde, bleached or silver color-treated hair. The next generation revitalizing formula instantly cancels brassy and yellow tones while nourishing hair from the inside out. Revitalize and radically repair your locks back to brilliant blonde with maximum color and heat protection.
Features & Benefits:
Proprietary sulfate-free, salt-free blend of 11 surfactants provide gentle cleansing with 96% color retention*
Optimum levels of strength-building Keravis™ and soy protein propelled by Nanotechnology take active ingredients deeper into the hair shaft to increase tensile strength and elasticity
Pure violet pigment instantly neutralizes brassy and yellow tones
Exclusive oil blend of Abyssinian, Safflower, and Chamomile nourishes, smoothes, and delivers luminous, glossy shine
Advanced ColorLast System™ provides unsurpassed color and heat protection
*Color retention after ten washes using ColorProof Shampoo and Condition. Results may vary.
Wet hair, lather.
Leave on for 1 - 2 minutes, or as needed.
Follow with SignatureBlonde® Violet Condition.
Tamarind, Rose Petals, and Coconut Essence